It is precisely this need that inspired the idea of our
Create a “Democratic Design” that can allow everyone to have beautiful objects in the home.
The vision of the Istituto Italiano Design (IID) is clear: to give young people the chance to design “From the Spoon to the City”, (“Dal Cucchiaio Alla Città”) as stated in the famous title of the book by Lidia Arduino.
A good design is not only beautiful but also useful and functional.
Everything we use, touch and wear (now also what we eat!) comes from a careful reflection focused on aesthetics and good taste.
Until a few years ago this concept was not fully understood; in fact, many were not aware of the nuances and importance of this discipline.