The Istituto Italiano Design of Perugia was established in 1999, in very difficult times, when design began to emerge as a new frontier in the collective consciousness. The Institute of Italian Design was among the first in Umbria to build a project of culture around the idea of design.
Areas of expertise and training offered are divided into: Fashion – Industrial – Interior – Communication. They are three-year courses, parallel university study paths, where innovation is a constant requirement.
There are several definitions of innovation: innovation is doing something new, or thinking of something that already exists in a new way. For the Institute of Italian Design, innovation in education is to manage the change that constantly concerns many aspects of life: the changing tastes, the mode of use and the society of the city.
These are just some aspects of change that the designer of the future will have to cope with and interpret daily. The Institute of Italian promotes pathways that help future professionals to change, to shed their skin, to deal with diversity. In fact, the teaching of IID is oriented towards the crossing: students work constantly on hybrid projects and bridge projects between different fields.
To innovate and develop are two sides of the same coin, especially if this coin is design, a design is not only “a design project” but also an instrument of designation, of giving a name to things, to reality, to give an identity to the world we live in.
To innovate and manage change for the Italian Institute of Design is equivalent to this: not only giving students the tools to plan for the future in which we will live 10 years from now, but above all giving our students the tools to define this reality, give it a name, an identity.