When I first saw the poster designed by Albe Steiner in 1956 for the Vienna Peace Committee, I understood what I wanted to be when I grew up.
After attending a small graphics studio of a close friend in the province of Messina for a year, I arrived at the Italian Design Institute with a suitcase full of a great desire to learn.
At the Italian Design Institute, I lived through essential years of significant educational growth, strong human relationships, and great Design enthusiasm.
Being 20 years old and being able to build your own future in a design school is a great privilege, especially when you meet teachers who leave their mark of creative sensibility.
So it was for me. I still try, after so many years, to bring some of that passion and desire to “tell something” into my daily work.
After a brief work experience in Perugia, I moved to Bologna, keeping a door always open to returning to my Sicily.
Here I started as Junior Graphic Designer to become Art Director on projects for Barilla, Zanichelli Editore, Ducati Corse, Librerie Feltrinelli, Caffe Segafredo, Teatro Comunale of Bologna, and Meliconi.
It is a beautiful craft that must always be fueled by the desire to get involved in front of each blank sheet.
To the new students I say: Design the impossible!