“Recognizing the need is the primary condition of Design.”
It is precisely this need that inspired the idea of our
Create a “Democratic Design” that can allow everyone
to have beautiful objects in the home.
The vision of the Istituto Italiano Design (IID) is clear: to give young people the chance to design “From the Spoon to the City”, (“Dal Cucchiaio Alla Città”) as stated in the famous title of the book by Lidia Arduino.
A good design is not only beautiful but also useful and functional.
Everything we use, touch and wear (now also what we eat!) comes from a careful reflection focused on aesthetics and good taste.
Until a few years ago this concept was not fully understood; in fact, many were not aware of the nuances and importance of this discipline.
THE THREE INGREDIENTS OF A DESIGNER.
There are three key ingredients to embark on a career as a designer:
Without mistakes, certainties are not strengthened, and there is no growth because the effort to overcome one’s abilities and not be satisfied is the most difficult choice, but it is also the most gratifying.
“Creativity is contagious, pass it on”
This is precisely the purpose of the Istituto Italiano Design:
Allowing young people to express their creativity through the transmission of knowledge and logic that are the basis of good design.
“Put on Wings” (“mettere le ali”) on all future Designers so that they can use and express the knowledge learned in the best way to build a future full of satisfaction and beautiful things to see!